Meta ads creative audit

It's an analysis of the ad creative a brand is running on Meta (Facebook and Instagram), scored on how varied and well-tested it is. This tool reads your live ads from the public Meta Ad Library and scores six dimensions: format mix, hook diversity, messaging angles, visual themes, production mix, and audience personas. It does not touch your ad account or need any login.

Meta's delivery system needs varied creative signals to find pockets of audience and keep costs down. A portfolio that runs one format with one hook fatigues quickly, caps reach, and gives the algorithm little to optimize. Brands that keep several formats, hooks and angles live at once give Meta more ways to win the auction, which is why diverse accounts usually see lower CPA and slower fatigue. The audit measures exactly this.

Enter your domain and it searches the Meta Ad Library for your brand, then pulls your active ads: format, copy, and creative images. The Ad Library is Meta's public transparency database of every ad running on the platform, so no account access is needed. Because the Ad Library searches by page name rather than website, brands with common-word names can get diluted. For an exact match, paste your Meta Ad Library link (open facebook.com/ads/library, find your advertiser, and copy the URL) and we use it directly.

It is free, and it never accesses your ad account. Everything is read from the public Meta Ad Library. We ask for your email so we can follow up with the results and creative tips; you can ignore those any time. The audit itself runs on public data only.

Format mix is the balance of static, video and carousel. Hook diversity is the range of opening patterns in the first frame and first line. Messaging angles is how many distinct value propositions your copy tests. Visual themes is the variety of on-screen concepts. Production mix is the spread of brand-made, UGC, testimonial and founder content. Audience personas is how many distinct buyers your creative speaks to. Each is scored 1 to 10, and the overall score is their average.

Up to about 40 of your active ads, with a sample of the actual creative images read by the model so the visual scores reflect what is really on screen, not just a format count. If you run more, the audit uses a representative sample.