Brand assets

The official Adside kit — logos, color, type and textures, ready to drop into decks, docs and posts.

Download the full kit
ZIP · 31 MB · everything on this page

Logo

The logo, wordmark and flag mark in their approved colors. SVG scales anywhere; PNGs are transparent.

All logos (.zip)
Adside logo, ink
Logo — Ink
Light grounds, documents
Adside logo, blue
Logo — Blue
Light grounds, marketing
Adside logo, white
Logo — White
Blue, bordeaux, photography
Adside wordmark, inkAdside wordmark, blue
Wordmark — Ink / Blue
Letters only, when the mark sits elsewhere
Adside wordmark, white
Wordmark — White
Letters only, on blue, bordeaux, photography
Adside mark, pink
Flag mark — Pink
Bordeaux grounds only
Adside mark, inkAdside mark, blue
Flag mark — Ink / Blue
Avatars, stamps, small spaces
Adside mark, white
Flag mark — White
On blue, bordeaux, photography
Adside app iconAdside favicon
App icon & favicon
Profile pictures, touch icons, tabs
Adside 3D icon — Coin
Coin
Adside 3D icon — Blue
Blue
Adside 3D icon — Light
Light
Adside 3D icon — Bordeaux
Bordeaux
Adside 3D icon — Blueprint
Blueprint

3D renders for decks, social posts and hero shots — shadows and grain are baked in.

Coin loader
The spinning coin for loading states. Self-contained HTML with a transparent background — drop it over any ground, light or dark. Three.js loads from a CDN.

Avatars & banners

The mark and logo pre-set on brand grounds with clearspace built in — drop straight into social profiles, covers and link previews.

Adside avatar — White on blue
White on blue
Adside avatar — Ink on white
Ink on white
Adside avatar — Blue on white
Blue on white
Adside avatar — White on ink
White on ink
Adside avatar — Pink on bordeaux
Pink on bordeaux
Adside avatar — soft blue
Soft blue
Adside banner — white on blue
Banner — White on blue
Adside banner — ink on white
Banner — Ink on white
Adside banner — blue on white
Banner — Blue on white
Adside banner — white on ink
Banner — White on ink
Adside banner — pink on bordeaux
Banner — Pink on bordeaux

Color

Click any swatch to copy its hex. Tokens are also available as CSS variables or JSON.

CSS variablesJSON tokens
Brand
Ink & neutrals
Semantic

Sticker pills

The brand's sticker labels. Click a pill and type to try your own copy, then grab the CSS.

#PAID MEDIA#PAID MEDIA#PAID MEDIA#PAID MEDIA
/* Adside sticker pill */
.adside-pill {
  display: inline-block;
  padding: 1px 0; /* 1px gradient border, top & bottom only */
  border-radius: 25px;
  background: linear-gradient(180deg, #FFFFFF 0%, rgba(0, 0, 0, 0.5) 100%);
}
.adside-pill > span {
  display: inline-block;
  padding: 16px 19px;
  border-radius: 24px;
  font-family: 'Sharp Grotesk DB', sans-serif;
  font-weight: 600;
  font-size: 54px;
  line-height: 1;
  white-space: nowrap;
  text-shadow:
    0 0.4px 0.4px rgba(0, 0, 0, 0.15),            /* drop shadow */
    -0.2px -0.2px 0.2px rgba(255, 255, 255, 0.25); /* inner highlight */
}

/* Colorways */
.adside-pill--sky      > span { background: #A8E1F8; color: #0144F5; }
.adside-pill--blue     > span { background: #0144F5; color: #A8E1F8; }
.adside-pill--pink     > span { background: #FFD5F3; color: #390507; }
.adside-pill--bordeaux > span { background: #390507; color: #FFD5F3; }

Typography

Sharp Grotesk carries headlines; Geist carries body and UI.

Sharp Grotesk DB
Display & headlines
Licensed via Sharp Type — internal use only. Don't redistribute or embed in client deliverables.
Ads that side with you
Full SemiBold width range 05–25 (25 = hero, 20 = titles, 15 = pills) plus Medium 20
OTFs (.zip)
Geist
Body & UI
Open source (SIL OFL 1.1), by Vercel.
Research, creative, launch and reporting — across every brand.
Variable weight 100–900, upright + italic
TTFs (.zip)

Textures

The contour-line grounds used across the site and decks. Lay them over electric blue at full opacity.

All textures (.zip)
Contours
Features hero
Comparison
Testimonial

Team & event photos

The founders and our events, for press and partners. JPG is full resolution; WebP is the optimized web version. Photos by Slava Blazer Photography.

All photos (.zip)
The founders — Robin Choy, CEO (blue cap) and Guillaume Miara, CTO (red cap)
The founders
Robin Choy, CEO (blue cap) and Guillaume Miara, CTO (red cap)
Robin Choy — CEO — Portrait
Robin Choy — CEO
Portrait
Guillaume Miara — CTO — Portrait
Guillaume Miara — CTO
Portrait
Robin Choy — CEO — Speaking
Robin Choy — CEO
Speaking
Event — booth banner — Adside event, San Francisco
Event — booth banner
Adside event, San Francisco
Event — stickers — Adside event, San Francisco
Event — stickers
Adside event, San Francisco
Event — sticker table — Adside event, San Francisco
Event — sticker table
Adside event, San Francisco

Using the kit

Four rules cover almost everything. When in doubt, ask in #design.

Grounds

Ink or blue logo on light grounds; the white logo on electric blue, bordeaux or photography. Never blue-on-bordeaux or blue-on-pink.

Clearspace

Keep at least the height of the flag mark clear on every side. Minimum width 120px for the wordmark, 24px for the mark.

Don’t

Recolor, stretch, outline, rotate or add effects. The files on this page are the only approved versions.

Color roles

Electric blue leads — backgrounds and CTAs. Sky blue, pink and bordeaux are accents and section grounds, never tints of the logo.