This UGC Creator Agreement (the "Agreement") is made on [date] between [Company name] ("Company") and [Creator name] ("Creator"). Company hires Creator to produce user-generated content, and the two agree as follows.
1. The work
Creator will produce and deliver the following to Company: [describe the videos, photos, or other content, including quantity, length, and format].
Creator will deliver by the date the parties agree and will include up to two rounds of revisions that fall within the original brief. Company will review the work within a few business days and will either accept it or explain, in writing, what does not match the brief.
2. Payment
Company will pay Creator [fee] for the work and for the rights granted in this Agreement. Half of the fee is due when this agreement is signed, and the balance on delivery of the final work.
Creator is an independent contractor and is responsible for their own taxes. Company will not withhold taxes. Before payment, Creator will provide a completed tax form (IRS Form W-9 for US persons, or Form W-8BEN / W-8BEN-E for non-US persons).
3. Ownership of the content
Creator assigns to Company all rights, including copyright, in the content as soon as it is created. To the extent any right cannot be assigned, Creator grants Company a perpetual, worldwide, royalty-free, transferable, and sublicensable license to use, reproduce, distribute, edit, adapt, and create derivative works from the content in any media now known or created later.
Creator agrees Company may cut the content to any length, add or change music, voiceover, captions, and graphics, translate it, combine it with other material, and create multiple versions for testing. To the fullest extent the law allows, Creator waives any moral rights and agrees not to object to these uses.
4. How Company can use the content
Company may use the content in its own marketing and in paid advertising across all channels, including Meta, TikTok, Google, YouTube, Reddit, X and Amazon, worldwide, for an unlimited period (no expiry).
Creator also allows Company to run ads from Creator's own social accounts (for example TikTok Spark Ads or Meta Partnership Ads). Creator will provide the access Company needs, choose the longest authorization the platform offers, and will not delete, hide, or make private the underlying posts while the ads run. Creator may end this access after the usage period, or sooner if Company materially breaks this Agreement and does not fix it within ten days of notice.
5. Name, image, and voice
Creator allows Company to use Creator's name, image, likeness, and voice as they appear in the content, for the uses and time period granted above.
Company will not use Creator's likeness or voice to train an AI model, or to create a synthetic or AI-generated version of Creator, without Creator's separate written permission.
6. Music
Creator will not use trending or platform-library audio (such as popular sounds from the TikTok or Instagram consumer libraries) in any content that may run as a paid ad. That music is licensed for personal use only and is not cleared for advertising.
Creator will use only music that Company provides, original music Creator owns, or music Creator has properly licensed for commercial and advertising use across the platforms above. Creator is responsible for any music they add to the content.
7. Creator's promises
Creator promises that: the content is original and does not copy or infringe anyone else's work; Creator has written permission from everyone who appears or is heard in the content, and from a parent or guardian for anyone under 18; any claims Creator makes about the product are honest and reflect Creator's real experience; and the content does not include third-party logos, art, or trademarks that have not been cleared.
8. Reuse of this content
Creator is free to work with other clients. Creator will not, however, license, sell, or reuse this specific content, or footage from the same shoot that shows Company's product, for anyone else.
9. Independent contractor
Creator is an independent contractor, not an employee. Creator controls how and when the work is done, uses their own equipment, and is responsible for their own taxes and any assistants they hire. Nothing in this Agreement creates an employment or partnership relationship.
10. Confidentiality
Each party will keep the other's non-public information confidential, including unreleased products, campaign plans, performance data, and the terms of this Agreement, and will use it only for this project.
11. Honest advertising
Any statements Creator makes about the product must be truthful and reflect Creator's genuine experience. If Creator posts the content on their own channels, or Company runs ads from Creator's account, Creator will clearly disclose the paid relationship as required by the FTC and platform rules.
12. Responsibility for problems
Creator will cover Company for any third-party claim that results from Creator breaking the promises in this Agreement, including claims about copyright, music, or the people shown in the content. Company is responsible for its own products and for materials it supplies to Creator. Each party's responsibility is limited to direct losses.
13. Portfolio use
Creator may show the content in a personal portfolio or reel to attract work, as long as Creator does not license or sell it and removes it if Company asks in writing.
14. Ending this agreement
Either party may end this Agreement with written notice. Ending it does not take back any rights to content Company has already paid for, and content already running as ads may continue for the rest of the usage period.
15. General
This Agreement is the entire agreement between the parties and replaces any earlier discussions. It can be changed only in writing signed by both parties. It is governed by the laws of the State of Delaware. It may be signed electronically and in counterparts, each of which counts as an original.