Paste a Meta or Google Ads export and get a graded audit back: wasted spend, fatigue, structure issues and a summary you can send to your client. No signup, and your data is never stored.
Here is the shape of a real result, excerpted from an audit of a sample Meta export.
Grade: C+. The account converts, but two leaks are dragging the average.
Wasted spend. "Prospecting | Broad | Q1" and "Retargeting 30d | Static" spent $4,310 combined over the period for 2 conversions between them. That's 18% of total spend producing under 1% of results.
Creative fatigue. "UGC | Sarah unboxing v3" is at frequency 6.4 and its CTR has slid from 1.8% to 0.7%, yet it still takes 31% of the retargeting budget. Rotate it out before CPA climbs further.
An ad account audit is a structured review of a Meta or Google Ads account that finds where spend, creative and structure are leaking money. This one reads your export like a senior media buyer would on day one of taking over an account. It runs seven checks: wasted spend (spend with zero or near-zero conversions), bleeders vs winners (CPA and ROAS outliers against the account average), creative fatigue (high frequency, sliding CTR), budget concentration (one campaign quietly eating the account), structure (too many tiny ad sets, overlapping setups), naming hygiene, and tracking (whether conversion data exists at all). Every finding cites the actual numbers from your file, and anything your columns can't answer gets listed as not evaluable instead of guessed at.
Getting the export takes a minute. In Meta, open Ads Manager, go to Reports, and export the table as CSV. In Google Ads, open the Campaigns page and use the download icon to grab a CSV. Campaign, ad set or ad level all work; ad level gives the fatigue check the most to work with. If your export shows rising frequency and falling CTR, our guide to ad fatigue signs and fixes covers what to do next.
On privacy: your file is parsed in your browser, a capped slice is processed in memory on our server, and nothing is stored. If you'd rather have this view permanently instead of once, that's what Adside's reports and dashboards do across every account, every day.
Turn raw campaign numbers into the written report your client actually reads: summary, what changed, what happens next.
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