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Duet

Duet is Anthropic’s proactive agent: it checks in through the day and messages you first. Add Adside to your Claude account once and your ads join the morning brief. On the waitlist? The same connector works in regular Claude today.

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Then tell Duet, approve the sign-in, and your ads are one message away.

Claude DuetResearch preview7:30 AM
Morning brief
I checked your ad accounts overnight. Three things need you:
  1. Meta spent $590 of its $600 daily budget, 9 demos. On pace.
  2. “Spreadsheet chaos” hit frequency 3.1; its cost per demo rose 38% this week. It’s tired.
  3. Peoplewise launched 4 LinkedIn ads yesterday, all on a price-comparison angle. Saved to your board.

I’d pause the tired static, move its budget to the two creatives at $48 per demo, and brief 3 replacements in your style.

ApproveNot now
Working in the background · next check-in in 2 hours

Duet is Anthropic’s proactive agent app, on iOS, Android and claude.ai. It works in the background on a cloud machine and uses the connectors already on your Claude account.

So the setup lives in Claude, not in Duet: add the Adside connector to Claude once, and Duet can read your ad accounts, your competitors and your creative results on every check-in.

Then tell Duet

Set up once. No API keys to paste, no config files.

1

Add Adside to Claude

In Claude: Settings → Connectors → Add custom connector, paste https://api.adside.ai/mcp and sign in. Duet uses the connectors already on your Claude account, so this is the whole setup.
2

Tell Duet what to watch

One message sets the brief.
Each morning, include my ad accounts in the brief: spend against budget, any creative getting expensive, and new competitor ads. Propose one next step I can approve.
3

Approve or skip

Duet proposes one next step each morning. Say yes and it happens, skip it and nothing changes.

What people hand to Duet

Six jobs, each one message. Copy the phrasing or use your own words.

Get notified on competitor ads

Track any company. When they launch new ads, you hear about it, with the ads and what is different about them.

Try“Watch Peoplewise and Stacklane. Message me when they launch new ads.”

Add creatives, adjust budgets

Push new creatives into a campaign and move money from losers to winners. Changes to live spend wait for your approval.

Try“Add the 3 new statics to the retargeting campaign and move $50 a day from the worst ad to the best one.”

Manage your ads in one chat

Meta, Google, LinkedIn, TikTok, Reddit and X through one connection. Ask Duet about your numbers and the answer comes from live data.

Try“How are my ads doing this week across platforms? What should I change?”

Create new ads

Statics or videos, built on your product, your market, your top performers and your competitors. Made with Adside’s 60+ models, in your brand style.

Try“Make 6 new statics based on our top performers. Keep our brand style.”

Run routines and get reports

A report on what worked and what did not, with the numbers, on a schedule. It runs inside Adside, so it arrives whether or not a chat is open.

Try“Every Monday at 9am, send me a report: what worked, what didn’t, with the numbers.”

Set up a weekly creative loop

Every week: read what won, make new ads on those angles, leave them for review. Next week’s batch starts from this week’s results.

Try“Every week, look at what won, generate 6 new ads on those angles, and leave them for my review.”

What Duet gets from the connector

Your ad accounts

Meta, Google, LinkedIn, Reddit and X end to end, plus TikTok and Snapchat reads. One login, held by Adside, never by the agent.

60+ creative models

Veo 3.1, Gemini Nano Banana, Seedance 2.5, Kling 3.0 and more, priced at provider cost. $100 of credits included monthly.

Brand memory

One place for your positioning, brand kit, competitors and what worked. Every conversation starts from it instead of from zero.

Routines and reports

Scheduled work runs inside Adside, so reports arrive even when no chat is open, in chat, Slack or email.

$290 per brand, per month, everything included, with $100 of creative credits. In our cost study, a full kit of six videos and nine statics took under $40 of media (see what that gets you). Running ads for several clients? Each brand is its own workspace, with unlimited users. Agents with a terminal can go deeper with the Adside CLI.

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Questions, answered

Duet uses the connectors already on your Claude account. Add Adside to Claude once (Settings, Connectors, add https://api.adside.ai/mcp and sign in) and Duet can use it. There is no separate setup inside Duet.

It checks in every few hours and messages you first. Expect your morning brief to carry spend against budget, creatives getting expensive, and new competitor ads, with a proposed next step you approve or skip.

No. Duet asks before consequential actions, and Adside holds the same line on its side: launching or changing campaigns waits for your approval, with every change logged in the audit history.

As of November 2026, Duet is Anthropic’s proactive agent app on iOS, Android and claude.ai, in a research preview for paid Claude plans with a US waitlist. If you use Claude without Duet, the same Adside connector works in regular Claude chats too.

Meta, Google, LinkedIn, Reddit and X end to end, plus TikTok and Snapchat reads, through one Adside account.

Your ad accounts are yours: you connect them with your own logins, and you can disconnect Adside anytime. Campaigns, creatives and pixel data stay in your accounts. Cancel whenever you like; billing prorates to the day.

Duet comes with paid Claude plans during its preview. Adside is $290 per brand, per month ($190 with annual prepay), everything included, with $100 of creative credits every month. Try it free for 7 days.

Let Duet run your ads

The agent that messages you first, now with your ad accounts in the brief.

Start free trial