Claude Skills for ad ops

A skill is a markdown file with instructions, metrics and output formats that Claude loads when you invoke it. Instead of re-explaining how you want a pacing check or a creative audit done every time, you upload the skill once and Claude follows the playbook. These 19 cover the recurring jobs of running paid ads.

Not all of them. The analysis skills work on anything you paste in: a Meta or Google Ads export, a screenshot, a CSV. The ones that read live accounts (like Daily Brief or What's Running) need a connection such as a Meta MCP server. The 13-minute walkthrough at /blog/watch-claude-skills-marketing shows both setups.

Yes. They're MIT licensed, so you can change the thresholds, rename the output sections, fork the repo, or ship them inside your own product. Each skill marks its configurable blocks so you know what's safe to tune.

Mostly, yes. Each skill is plain markdown instructions, so you can paste one into any capable model as a prompt. The skill-to-skill chaining and the upload-once workflow are Claude features, but the logic itself is portable.

Adside's team. They're the open-source version of the playbooks our product runs automatically, published at github.com/AgenticAdvertising/ad-ops-skills. Issues and pull requests are welcome.