Brand kit extractor

Here's the shape of a kit, from a run on a fictional meal-kit brand's homepage.

A brand kit is the documented set of colors, logo, tagline, tone of voice and core messages that defines how a company presents itself. Almost every new engagement starts with someone building one by hand: opening the client's website and writing down the colors in use (not the ones in a three-year-old PDF), the logo that's really live, the words the company keeps reaching for. That document becomes the reference for everything that follows. Without it, three people brief three freelancers and the ads come back in three different brands.

The same extraction is useful mid-engagement. Run it on the client's site, then look at the ads you're shipping. If the site says "security" in every other sentence and the ads lead with price, somebody should decide whether that gap is a strategy or an accident. The kit also feeds straight into creative briefs: tone adjectives and messaging pillars are exactly the inputs a structured creative testing program needs before anyone touches a design tool.

This tool does the gathering in about fifteen seconds: it fetches the public page, pulls the real colors from the HTML and CSS, finds the logo, and has AI summarize the positioning and voice from the visible text. Copy the result as markdown and drop it into your brief. Inside Adside, the same idea lives on as brand kits that get applied to every ad for that client automatically.

Brand kit questions, answered

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Every client's brand, applied to every ad, automatically

Adside keeps a living brand kit per client (colors, logos, fonts, tone) and applies it to every ad it generates, so creative for client A never ships in client B's blue.