Faster Page Loads

Every page in the app now loads noticeably faster. We cut out scripts that used to load ahead of your own data on every screen, and the difference is easy to see. In our tests on a typical laptop connection, the client home page went from about 5 seconds to about 3 before its main content appeared, and Top Creatives dropped from 5 to 6 seconds down to under 4. The browser also spends far less time busy, so the page responds to clicks sooner.

Chat got quicker to start too. Before the agent begins thinking about your message, it gets your connected ad platforms, skills, Brain and brand kit ready. That used to happen one after another and now happens all at once, which trims time off every single reply.