Small Fixes and Improvements

A few smaller changes that shipped this week:

• The agent can manage negative keywords in Google Ads. It can build a reusable negative list, attach it to campaigns or take it off again, and add negatives to a single campaign, including the Search and Shopping inventory of a Performance Max campaign. Before this, negatives stopped at the ad group.
• It can also use Keyword Planner properly. It researches keyword ideas, forecasts what a plan would do at a given budget and bid strategy, and suggests ad group themes for the keywords you already have.
• Conversion setup in Google Ads is editable by the agent too. It can change a conversion action's category, its value settings and whether it counts as primary, and it can read and change the account's default conversion goals. Campaign CPA and ROAS target updates were being dropped, and now land.
• Performance Max asset groups are created in one go. A group that fails partway no longer leaves a half-built group behind, portrait assets are supported, and final URL expansion is fixed.
• You can put a ceiling on Meta spend from chat. The agent can set a total spend cap on a campaign, and read or change the spending limit on the ad account itself. If every ad in an account stops on the same day, that account limit is usually why, and until now nothing could even read it.
• The agent can check a Meta pixel before you build against it. It reads what events the pixel has actually received recently, so "is this tracking working" is answerable without waiting for an ad set to exist.
• Meta ad updates that Meta would quietly ignore are now refused up front, with an explanation of the way that does work. Ad sets also keep their workplace and education targeting when they are created or duplicated, rather than losing those facets on the way.
• Filtering the competitor library by Active was showing nothing. Google and LinkedIn ads never carry Meta's active flag, so every one of them was being treated as not live. We now work it out from the ad's end date, including for ads already in the library.
• Ad comments tell you when a reconnect is needed, now that Meta has approved the permissions for replying. A reply from the advertiser carries an Author badge, so a thread reads as a comment and an answer rather than two anonymous lines.
• Buttons look the same across the app. Red is now only the confirm button of the dialog a destructive action opens, never the thing you click to get there, and the destructive actions that used to run on a single click ask first. Page headers are a quiet row of icon buttons instead of each page picking its own colour.
• Chat picked up some polish. Text in chat and the sidebar is readable in dark mode, images open full size in the lightbox, hovering a message shows when it was sent, and copying bold text keeps the spaces around it.
• Slack is tidier. A client's own users see only their client's channels instead of your whole workspace, connecting Slack returns you to the page you started from, and the Integrations row tells you the real state rather than claiming everything is connected.