Snapchat Ads

Snapchat is now a channel you can connect. Once it's in, Snapchat spend and delivery land in Top Creatives, Conversions, Spend and Home next to Meta and Google, and the agent can read and work in the account through its own set of Snapchat tools.

Creatives come through with their real images and videos, so a Snapchat card looks like every other card instead of a grey box. The ad detail drawer carries the performance history, and its Audience tab breaks delivery down by age and gender.

There's a second pass that runs after each sync to pick up what Snapchat's own export leaves out, like sign-ups and the value of each conversion event. It also collects the corrections Snapchat makes to a day's numbers for up to 28 days afterwards, so an old week stops drifting away from what Snapchat itself reports.