Google Tag Manager Integration

Tracking setup is one of those jobs everyone postpones. Our Google Tag Manager integration was read-only, so the agent could audit a container and then had to hand you a to-do list.

Now it can do the work. The agent creates tags, triggers and variables inside its own draft workspace, never directly in your live container. When it's time to ship, it shows you a diff against what's currently live, flags anything that would be removed, and publishes only after you explicitly confirm.

It also knows the traps. Built-in variables like Click URL are enabled when a trigger needs them, and Google Ads conversion tags are created in the exact format GTM fires, not the one it silently accepts and ignores.