Adside vs Birch (formerly Revealbot)

Yes, for execution: no per-seat fees, multi-account rules, workspaces, and white-label scheduled reports delivered to Slack. But there is no client portal, no research or briefs, and cost scales with total managed spend: an agency managing $500k per month pays $1,799 monthly for rules alone. Adside prices per brand, so the bill does not grow with spend.

Since the Birch rebrand, pricing is set by total monthly ad spend across all connected accounts. Essential runs $49 to $499 per month but excludes automated rules; Pro with full automation runs $99 to $1,799 per month. Exceeding your spend bracket triggers an automatic overage fee of 0.36% to 1% of the excess.

Not always, and it depends on your book. An agency running 22 small accounts pays Birch $1,799 per month at $500k combined spend, versus roughly $4,200 per month on Adside annual billing, so pure rules automation on many small accounts can be cheaper on Birch. Per-brand pricing wins on predictability and on high-spend accounts: a single $500k-per-month brand costs $190 on Adside annual billing and $1,799 on Birch, and the Adside price buys the research, briefs, launch and client reporting too, not only the rules.

No. It bulk-launches and duplicates ads from existing assets and auto-boosts organic posts, but it generates no images, video or copy. Birch AI writes automation rules, not ads.

For rule automation, clearly: 15-minute checks, nested AND/OR conditions, custom metrics, third-party attribution data and cross-account rules, none of which native rules match. The limit is that rules, native or Birch, only optimize campaigns that already exist. The research, briefs and launch work still has to happen somewhere.