Agencies running Meta ads for many clients that want research, briefs, reporting and ops in one place.
Brands and teams that want UGC and video ads produced, with creators sourced and edited for them.
The honest version
Icon started as an AI admaker and has leaned into UGC and video, including a service that sources real creators, ships product, writes scripts and edits the videos, wrapped in an ad-making software suite with competitor spying and one-click Meta launching. If producing ads is your priority, that is a real strength Adside does not match: Adside does not make ad creative at all, it handles the research, reporting and ad ops around it.
Adside is built for the agency side of the work. It manages many clients, turns research into on-brand briefs, reports on top creatives, runs recurring routines, and shares client dashboards, at a flat per-client price with unlimited users. Icon leans toward brands and self-serve, with agency support mainly through a white-label API and higher-touch managed plans. So the honest split is: Icon for video and UGC production, Adside for agency research, reporting and ad ops.
Feature by feature
Pricing, side by side
One plan, priced per client: $290 per month, or $190 per client with annual billing. Unlimited users, no per-seat fees.
Icon leads with a $399 per month plan that bundles six human-filmed UGC ads with its Admaker software. A $999 per month plan adds creator whitelisting, and managed paid plus organic plans are custom (reported from around $1,500 per month). Some third-party sources mention a cheaper software-only plan, which we could not confirm on the live pricing page.
Icon pricing as of June 2026. Icon is a young company and its plans change often; check icon.com/pricing.
What people say about Icon
The whole paid ads workflow in one tool
Research, briefs, reporting and ad ops, priced per client with unlimited users.