Hire a best-in-class ad platform, and the expert talent to run it.

What should you actually do? What did companies in your situation do, and what happened to them? Which audience, which angle, which channel, and what is the evidence for it.

The concept, the hook, the script, the shoot, the edit. Made by people who make ads for a living, with AI where AI is genuinely better, and nowhere else.

It never stops ingesting: the ads actually performing across every platform, what is trending, the companies known for making great advertising, your own content and your past ads, and the comments people leave under your posts and under your competitors’ posts. This is the idea generation machine, and it is the part that compounds.

Concepts come out of that brain rather than out of a prompt. Statics and video, built against the strategy you approved and the evidence behind it.

Does the claim match what you actually sell? Is the offer right? Any typos, broken layout, wrong logo, or brand rule ignored? Anything that fails here never reaches a human, let alone you.

The survivors get scored on how they are likely to perform, and the worst are removed before they are ever shown to you. Those models retrain on what actually happened in our clients’ accounts, so the prediction gets sharper every month. This is the part of Adside that gets better while you sleep.

Nothing reaches you that one of our people has not looked at and put their name against. This is the step the tools skip, and it is why we can say no slop and mean it.

Approve it, deny it, or ask for a change. Some creatives arrive as drafts on purpose: when an idea needs a real actor, we send you an AI-generated version first, so you approve the idea before anyone spends money shooting it.

Usually not. If you have someone good, they are almost certainly buried in operations: pulling numbers, setting up campaigns, resizing assets, building the weekly report. We take that off them so they can do the work you actually hired them for. If you would rather we run the whole account instead, that is the full service.

No, structurally: nothing in your account changes without your approval, so your winners keep running exactly as they are unless you decide otherwise. What we add is throughput, which means more concepts tested per week than a team can produce while also running the account. If your creative outperforms ours, yours keeps running, and you pay us nothing on that spend.

Because we wire the measurement before we buy anything, and we will name the mechanism rather than promise you clarity. Closed-won deals get pushed back from your CRM into each platform as offline conversions, so the platform optimizes toward revenue instead of toward form fills. Where the sales cycle is longer than the attribution window, and on Safari that window is seven days, we do not pretend a pixel solves it: we run geo holdouts and measure branded-search lift, and we ask people where they heard about you. If your product takes sixty days to close, we report on pipeline rather than signups. If the honest answer turns out to be that paid does not work for your motion, we would rather find that out in month one and tell you.

$2,500 per month, which includes $1,000 of creatives — typically 50 high-quality statics — plus 1% of the ad spend that runs on creatives we made. Creatives you import run free: no percentage, no fee. Above $500K per month of managed spend, volume pricing kicks in. If you also want us to manage your ad accounts or implement your tracking, that is priced on scope.

Yes, throughout, and we are not precious about it. But the result is the point, not the tool. Humans fix the campaigns, record the creatives and finish the edits whenever that is what wins. You will see every creative before it runs, so you can judge that for yourself rather than take our word for it.

Sometimes not, and Meta is usually the wrong first move. The order we start with is branded search, so you are not paying a competitor to intercept people already looking for you, then the comparison terms people type when they are actively evaluating, then LinkedIn and Reddit where your buyer actually reads. We report on pipeline rather than free-tier signups, because for you signups are a vanity metric.

Possibly, and we will say so. If we do not find a strategy worth funding in month one, we will tell you that and stop billing you, rather than inventing work to justify the fee.

Access to your ad accounts, whatever brand assets you already have, and an hour of your time to tell us what you know that we do not. After that, your job is to review the work and either approve it or push back on it.

Days rather than weeks. The research and the first strategy come back inside a week, and the creative follows it.

You do, all of it, including the accounts, the audiences and everything we produce. If you leave, it leaves with you. Your customer lists and your audiences are yours alone: we never reuse them for another client, and we never sell them.

We run an internal system that analyzes thousands of ads: hooks, retention curves, trends, your customer reviews and your competitors. We use it to work out what each platform rewards and tailor that to your brand. It is also why every creative arrives with the reason it should work, so you can argue with the reasoning instead of guessing at the output.