A
Adside.ai
Strategy

Lead Import & Enrichment

Turn your outbound leads into targeted ad audiences

Before
Manual CSV uploads
After
Automated enrichment
90%
Time Saved
From hours to minutes
70%+
Match Rate
De-anonymized and enriched
Instant
Campaign Creation
Leads → Ads automatically
5+
Integrations
HubSpot, Instantly, Outreach, Lemlist

Key Benefits

Everything you need to transform your creative workflow

Import from Anywhere
CSV upload or connect HubSpot, Instantly, Outreach, Lemlist. Your leads, your way.
Automatic Enrichment
Adside enriches leads with job titles, company data, seniority, tech stack, and more. Better targeting automatically.
De-Anonymization
Match anonymous website visitors to real companies and decision-makers. Turn traffic into targetable audiences.
Instant Campaign Creation
Enriched leads become ad audiences immediately. No manual CSV wrangling or platform uploads.
Sync with Outbound
Keep your ads in sync with your outbound motion. When you add leads to Instantly, they're automatically in your ad campaigns.
Privacy-First
GDPR and privacy-compliant enrichment. We only use business data, never personal info without consent.

How It Works

From idea to launch in 3 simple steps

2 minutes

Connect Your Tools or Upload CSV

Link HubSpot, Instantly, Outreach, Lemlist, or upload a CSV of leads. One-time setup takes 2 minutes.

1
Automatic

Adside Enriches & De-Anonymizes

AI enriches each lead with firmographic data, job titles, seniority, company size, tech stack, buying signals. 70%+ match rate.

2
5 minutes

Launch Targeted Campaigns

Enriched leads become custom audiences on Meta, LinkedIn, Google. Adside creates campaigns automatically. Your outbound list is now an ads audience.

3

Use Cases by Industry

See how teams like yours are using this feature

B2B SaaS
Challenge
Running outbound campaigns via Instantly/Lemlist but not retargeting those same leads with ads. Missing multi-touch opportunities.
Solution
Import your outbound list. Adside enriches and creates LinkedIn/Meta campaigns targeting those exact leads. Support outbound with ads.
"SaaS company imported 5K leads from Instantly, created retargeting campaigns, 2x demo conversion rate"
AI Agent Startups
Challenge
Have a list of target accounts (CTOs at funded AI companies) but no way to reach them with ads. Manual CSV uploads to LinkedIn are painful.
Solution
Upload target account list. Adside enriches with decision-maker data, creates LinkedIn campaigns automatically.
"AI startup uploaded 500 target accounts, Adside enriched to 1,200 decision-makers, launched in 5 minutes"
Scale-ups
Challenge
Using HubSpot for leads but running ads separately. Leads in HubSpot aren't automatically becoming ad audiences.
Solution
Connect HubSpot. Adside syncs leads, enriches them, and keeps ad audiences updated automatically.
"Scale-up connected HubSpot, now every new MQL becomes an ad audience automatically"
Marketing Agencies
Challenge
Clients have lead lists but don't know how to turn them into effective ad campaigns. Manual process is slow and error-prone.
Solution
Upload client lead lists, Adside handles enrichment and campaign creation. Deliver ads campaigns in hours, not weeks.
"Agency reduced lead-to-campaign time from 2 weeks to 2 hours, clients see results faster"
"We were running outbound via Instantly but not retargeting those leads with ads. After connecting Instantly to Adside, our demo conversion rate doubled because prospects saw us in their LinkedIn feed after we emailed them. Multi-touch attribution finally works."
Sarah Martinez
VP Marketing at DataFlow (B2B SaaS)
2x increase
Demo Conversion
5 minutes
Setup Time
72%
Match Rate

The Lead Import Problem

You have outbound lists. But ads and outbound are disconnected.

What usually happens:

  • You run outbound via Instantly/Lemlist/Outreach
  • Prospects see your emails but don't reply
  • You never retarget them with ads
  • Your CAC is higher because you're only touching once

The reality:

  • B2B buyers need 8-10 touches before converting
  • Outbound + ads = 2-3x higher conversion rates
  • But importing leads to ad platforms is manual, slow, and error-prone

The Adside solution: Import your leads. We enrich and de-anonymize them. Then we create targeted ad campaigns automatically. Your outbound list becomes an ads audience in 5 minutes.

How Lead Import Works

1. Connect Your Sources

Integrations:

  • HubSpot (CRM)
  • Instantly (cold email)
  • Outreach (sales engagement)
  • Lemlist (cold email)
  • CSV upload (any source)

One-time setup: 2 minutes to connect via OAuth.

2. Enrichment & De-Anonymization

What Adside adds to your leads:

  • Firmographic data (company size, revenue, industry)
  • Job titles and seniority
  • Tech stack and buying signals
  • LinkedIn/Meta profile matching
  • Decision-maker contacts (if available)

Match rate: 70%+ of leads enriched successfully.

Anonymous visitor tracking:

  • Adside pixel on your site
  • De-anonymizes website traffic
  • Matches visitors to companies
  • Creates targetable audiences

3. Instant Campaign Creation

What happens automatically:

  1. Enriched leads → Custom audiences on LinkedIn, Meta, Google
  2. Adside creates campaigns targeting those exact leads
  3. You review and launch (or set to auto-launch)
  4. Audiences stay synced with your CRM/outbound tools

Result: Your outbound list is now an ads audience. Multi-touch attribution works.

Use Cases

B2B SaaS: Outbound + Ads in Sync

Before Adside:

  • Running Instantly campaigns to 10K leads
  • Zero retargeting with ads
  • Demo conversion rate: 1.2%

With Adside:

  • Imported 10K leads from Instantly
  • Adside enriched and created LinkedIn/Meta campaigns
  • Prospects saw emails + ads (multi-touch)
  • Demo conversion rate: 2.8% (2.3x increase)

Why it works: B2B buyers need multiple touches. Outbound + ads = higher trust and conversion.

AI Agent Startup: Target Account Lists → Ads

Before Adside:

  • Had list of 500 target accounts (CTOs at funded AI companies)
  • Manual CSV uploads to LinkedIn took hours
  • Targeting was broad and inaccurate

With Adside:

  • Uploaded CSV of 500 accounts
  • Adside enriched to 1,200 decision-makers
  • Created LinkedIn campaigns in 5 minutes
  • Precision targeting vs. broad job title targeting

Result: 3x higher engagement rate, 50% lower CAC.

Scale-up: HubSpot → Ads Automatically

Before Adside:

  • 50K+ leads in HubSpot
  • Ads and CRM were disconnected
  • Manual exports and uploads weekly (slow)

With Adside:

  • Connected HubSpot via OAuth
  • Adside syncs leads automatically
  • Every new MQL → ad audience in real-time
  • Set-and-forget automation

Result: Reduced lead-to-campaign time from 1 week to instant. Ads always in sync with CRM.

Pricing & ROI

Lead Import & Enrichment: Included in all plans (Startups, Scale-ups, Enterprise).

ROI Example:

  • Import 10K leads from Instantly
  • Enrichment cost: $0 (included)
  • Create 5 ad campaigns automatically: $0 setup time
  • Result: 2x demo conversion rate, 40% lower CAC

Manual alternative:

  • Export from Instantly: 30 min
  • Clean and format: 2 hours
  • Upload to LinkedIn: 1 hour
  • Upload to Meta: 1 hour
  • Test targeting: 2 hours
  • Total: 6.5 hours of manual work

Adside: 5 minutes.

Integration Details

Supported Platforms

Import From:

  • HubSpot (CRM)
  • Instantly (cold email)
  • Outreach (sales engagement)
  • Lemlist (cold email)
  • CSV (any source)

Export To (Ad Platforms):

  • LinkedIn (job titles, companies, seniority)
  • Meta (Facebook & Instagram)
  • Google (Customer Match)
  • Coming soon: TikTok, Reddit

Data Enrichment:

  • Clearbit (firmographic data)
  • ZoomInfo (contact enrichment)
  • Apollo (tech stack data)
  • Custom sources

Privacy & Compliance

GDPR Compliant:

  • Only business data used (company info, job titles)
  • No personal data without consent
  • Opt-out mechanisms in place

Data Security:

  • SOC 2 Type II compliant
  • Encrypted data storage
  • Regular security audits

Ethical Targeting:

  • No consumer data scraping
  • B2B only (business contacts)
  • Transparent data sources

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Frequently Asked Questions